Digital Marketing Foundations - Basic terms and insights that are used in digital marketing are given, so that we are all on the same page once we get going. (3.5h) (3.5h) Search Engine Marketing (SEO) - Learning how your website can be placed higher in the Google organic results through examples and optimization techniques.
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AI is already being widely implemented in Digital Marketing. Artificial Intelligence is used in personalized marketing a lot, empowering brands to provide personalized ads and email marketing campaigns targeting each individual consumer in a meaningful way. So it’s clear that AI is the future of Digital Marketing. Marketing operations is certainly not the sexiest part of marketing, but it is becoming the most important one. With businesses unable to keep pace with evolving consumer behavior and the marketing landscape, the pressure is on to put marketing operations—skilled people, efficient processes, and supportive technology—in a position to enable brands to not just connect with customers but ...
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